Webcasts
Receive in-depth information and analysis about exciting developments in the world of digital watermarking; listen and participate in these discussions directly from your own office.
Monday, 7 June 2010
The Case for Content Identification: Supporting New Business Models and Effectively Managing Key Business Assets (Registration Closed)
While the ease and speed with which digital content circulates across the Internet has provided unprecedented opportunities for both creators and consumers, it also presents a major issue: Once content makes its way to the Web — whether it's a photograph, book, document, song, TV show, or movie — it can be immediately viewed by anyone and subjected to appropriation by well-meaning and unscrupulous users alike. In addition to the loss of control over their content, creators and distributors lack visibility in how and where the content is being accessed and consumed, which is essential for establishing new business models that benefit all stakeholders — content owners, distributors and consumers.
September 30, 2009
Print Publications Go Interactive with Digital Watermarking (Archived)
Learn how Autofácil, a leading auto magazine in Spain, "went interactive" — engaging their readers by delivering many new and enhanced experiences with their content. Thanks to digital watermarking technology and Digital Watermarking Alliance members aquaMobile and Digimarc, readers of Autofácil are no longer limited to printed words and static photos. Today, readers can also view videos of the cars, listen to interviews and access additional information directly from the printed page using their camera phones.
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